FitWits Apparel

2024 | Conceptual Project

Deliverables

Brand identity

Materials & promotion

Brand standards book

FitWits is a custom clothing and gift shop located in Duluth, Minnesota. It was established by a designer who wanted to combine her love for style and humor to create absurd and unique merchandise. The Basenji, a dog with a wacky and mischievous personality, was used as the mascot along with a playing card-style design to bring the brand together.

FitWits Apparel

Brand Identity & Standards

FitWits is a custom clothing and gift shop located in Duluth, Minnesota. It was established by a designer who wanted to combine her love for style and humor to create absurd and unique merchandise. The Basenji, a dog with a wacky and mischievous personality, was used as the mascot along with a playing card-style design to bring the brand together.

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