Lester Park Redesign

2024 | Conceptual Project

Deliverables

Park identity

Icon system

Wayfinding & informational signage

The current signage in Duluth's Lester Park contains outdated information and is presented poorly, such as signs being hidden behind trees, lack of essential information, and no representation of identity. This redesign focuses on bringing Lester Park to life and providing a more welcoming environment. 

Lester Park Redesign

2024 | Conceptual Project

The current signage in Duluth's Lester Park contains outdated information and is presented poorly, such as signs being hidden behind trees, lack of essential information, and no representation of identity. This redesign focuses on bringing Lester Park to life and providing a more welcoming environment.

Lester Park is known for its stone arch bridges along Amity Creek (the West Lester River Branch) on Seven Bridges Road. Amity Creek and the Lester River form an island between them, creating the park's land. The letterforms of the logo form the shape of the island between the L and P while the loop of the P represents the arch bridges.

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© 2025 Cleo Birch